Fredrik Daniels

Fredrik Daniels is an experienced CRM Manager at Zmarta Group since February 2022, where responsibilities include driving data-driven CRM strategies and managing the CRM process from strategic development to execution. Previously, Fredrik served as Marketing Automation Manager at Nordic Entertainment Group, specializing in customer journey mapping and implementing automated marketing processes. At Addcent Consulting, Fredrik held roles as Consultant and Functional Technical Consultant, focusing on Marketing automation and Salesforce configurations. Fredrik's earlier experience includes a consultant role at Capgemini, where involvement in a Splunk implementation project and a Graduate Consultant position provided foundational skills in IT consulting. Educational qualifications include an MSc in Information Systems from Lund University School of Economics and Management and additional studies at the University of Zurich and Lund University.