Peiching Shih (Zoe)

Peiching (Zoe) Shih is a seasoned digital marketing professional currently serving as Digital Marketing Manager III at ZoomInfo since April 2023. Previously, Peiching held positions such as SEM Marketing & Analytics Manager at Aqua, where a focus on paid search and social campaigns led to a 30% reduction in cost per lead and increased lead generation. Additional roles include Digital Marketing Manager at KAYAK, managing a multi-million-dollar SEM budget, and at American Well, where efforts promoted telehealth platforms. Earlier experience includes positions at G Adventures, Thermo Fisher Scientific, and Maloney Properties, emphasizing search engine marketing, analytics, and SEO strategies. Peiching earned an M.A. in Global Marketing Communication and Advertising from Emerson College and a B.A. in Political Science from National Taiwan University.