Paz Castelló

Paz Castelló is an accomplished marketing professional with extensive experience in digital optimization and eCommerce. Currently serving as Digital Optimisation Manager at zooplus since April 2019, Paz has also held roles such as Onsite Projects & Optimisation Manager and Marketing Support Specialist. Prior experience includes B2B eCommerce Specialist at MTNG Experience, where responsibilities encompassed executing marketing and sales strategies for several shoe brands and managing the wholesale digital seasonal marketing calendar. Additionally, Paz worked at Levantina Group for a decade in various marketing roles, including Marketing Specialist, where digital strategies were developed. Educational qualifications include a Master in Marketing and Sales Management from ESIC Business & Marketing School, with further specialization in Data Mining & Customer Intelligence and Digital Marketing.