Rob Mullen

Rob Mullen is the current CEO at Zoovu, and they have also previously worked at StoryStream as the Chairman from January 2015 to June 2019. At SmartFocus, Rob understands that every customer is on a unique journey and that motivations to try, buy, or stay loyal change depending on the individual making the choice. The Message Cloud encompasses everything marketers desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer’s guess. This allows businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email, personalization and push messaging across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touch point.

Rob Mullen's educational career consists of a Bachelor of Applied Science in Computer and Information Sciences and Support Services from Kingston University.

Some individuals on their team include John Leighton - Finance Director, Kirsty Baggs Morgan - Chief People Officer, and Sarah Assous - VP Product Marketing.