Erica Shalinsky

Erica Shalinsky has extensive work experience in strategy and leadership roles in various companies. Erica is currently working as the Executive Strategy Director at Zulu Alpha Kilo Inc. Erica previously served as a Board Member at Withe and as the VP, Strategy Director at BBDO New York, where they led Ford's future technologies division. Erica also held positions as a Strategy Director at Anatomy, Associate Strategy Director at Blast Radius, and Senior Planner at Wunderman Thompson. Erica has experience in brand analysis, social media management, and developing cross-functional strategies. Prior to their strategy roles, Erica worked as a Senior Business Analyst at Deloitte. Erica also worked as a Brand Analyst at Sugoi Global Inc., where they supported global strategic initiatives and successfully pitched partnership strategies.

Erica Shalinsky completed their Bachelor of Commerce (BComm.) Honors degree in Marketing and International Business at UBC Sauder School of Business from 2006 to 2010. Additionally, they pursued studies in Business Administration with a focus on Digital Media at Leiden University from 2008 to 2009. Erica also undertook a Bachelor of Commerce in Marketing and International Business with Honors at The University of British Columbia from 2006 to 2010.