Shannon Diefenbach

Director, Audience Marketing at Zuora

Shannon Diefenbach has a diverse work experience that spans various industries. Shannon began their career in 2010 as an English Language Teacher at The British School at Rome. From 2012 to 2013, they worked as an ESL Teacher/Alumni Representative at WorldTeach. In 2013, Shannon joined Go Ahead Tours as an Inside Sales Representative.

In 2016, Shannon transitioned to the tech industry and joined HubSpot as an Inbound Growth Specialist. Shannon worked in this role until 2017 when they joined Zuora as a Sales Development representative for the Strategic Accounts Group.

Throughout their time at Zuora, Shannon held various roles. Shannon started as a Sr. Coordinator, Field Marketing in 2018, where they led marketing execution for Zuora's commercial business in North America. In 2019, Shannon was promoted to Global Campaigns Manager, where they developed and executed integrated global campaign plans to drive early and mid-funnel experiences across target accounts.

In 2020, Shannon was promoted to Sr. Global Campaign Manager & Team Lead at Zuora, where they coordinated efforts across sales, product marketing, field marketing, and Zuora's demand center. From 2021 to 2022, they served as the Head of Global Campaigns within the company. Currently, Shannon holds the position of Audience Marketing Director, Billing & Payments at Zuora.

Overall, Shannon Diefenbach has a strong background in marketing and sales, with experience in campaign management, field marketing, and sales development.

Shannon Diefenbach holds a B.A. degree in Psychology from Auburn University. No specific start or end year for this degree is provided, thus no further information regarding their education history is available.

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Org chart

Timeline

  • Director, Audience Marketing

    September 1, 2023 - present

  • Audience Marketing Director Billing Payments

    2023

  • Head Of Global Campaigns

    November, 2021

  • Sr Global Campaign Manager Team Lead

    November, 2020

  • Global Campaigns Manager

    May, 2019

  • Sr Coordinator Field Marketing

    March, 2018

  • Sales Development Strategic Accounts Group

    February, 2017

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