Florian Froment

Florian Froment is currently a Senior Customer Insights Manager at Zurich Insurance, focusing on Customer Strategy and Opportunity since November 2022. Prior experience includes serving as a Senior Consumer & Market Insights Manager for Fabric Care Europe at Procter & Gamble from November 2016 to October 2022, where Florian led in-market experiments to optimize support models and identify new market opportunities. Additionally, in earlier roles at Procter & Gamble, Florian managed the Lenor brand's learning plan and enhanced communication effectiveness through qualitative and quantitative methods. Florian's career began with an internship at Firmenich as a Consumer and Market Knowledge Intern, followed by a Change Management Trainee position. Academically, Florian holds a Master of Science in Management with a specialization in Marketing from HEC Lausanne and a Master's in Marketing from WU Vienna University, along with a Bachelor of Science in Economics and Business from Université de Neuchâtel.