Kevin Shields

Kevin Shields has a diverse and extensive work experience spanning over several companies and roles. Kevin is currently serving as the Head of Market Intelligence at 1010data, where they lead product management and strategy for measuring and providing insights into eCommerce shopper and buyer behaviors. Prior to this, Kevin held the position of Senior Vice President of Product Management at Epsilon from 2020 to 2022.

From 2016 to 2019, Kevin served as the Chief Operating Officer at Kantar Worldpanel, where they managed a global business unit that activated client insights in digital marketplaces. During their time at Cannabiz Consumer Group from 2016 to 2018, Kevin pioneered the profiling of cannabis consumers and built a service to measure the impact of the expanding cannabis industry on other consumer categories.

At Kantar Consulting from 2010 to 2016, Kevin played a crucial role in transforming the company's delivery model and creating a successful digital and addressable advertising data venture. Prior to this, Kevin worked at Information Resources, Inc. from 2006 to 2010, leading the consumer and shopper insights division and implementing strategies to improve the company's cost profile.

Kevin also held various roles at Information Resources, Inc. from 1995 to 2005, including General Manager, Vice President, and Senior Vice President, where they led major corporate restructuring efforts, managed key client accounts, and oversaw product management and operations.

Before joining Information Resources, Inc., Kevin worked at Catalina Information Resources, Inc. as a Vice President and Founding Officer from 1992 to 1995, where they played a pivotal role in building the company and selling it to Information Resources, Inc. Additionally, Kevin gained valuable consumer research experience at The Quaker Oats Company from 1988 to 1992, working as a Research Manager and Brand & New Product Research Supervisor.

Overall, Kevin Shields has demonstrated expertise in product management, market intelligence, consumer insights, and strategic leadership throughout their career.

Kevin Shields has a Master of Science degree in Industrial Administration (MBA) with a focus on Finance and Marketing Science from Carnegie Mellon University - Tepper School of Business. Kevin also holds a Bachelor of Science degree in Applied Mathematics and Computer Science from the University of Michigan.