Carson Policastro

Group Media Director at 22squared

Carson Policastro has a diverse work experience in the advertising and media industry. Carson began their career in 2013 at República, LLC, where they worked in marketing communications, managing social media platforms for major accounts and researching marketing strategies in the Hispanic market. In 2014, they had a brief stint in public relations at Lippe Taylor.

In 2015, Carson joined Zimmerman Advertising as an Assistant Integrated Media Planner, where they developed and implemented national and local media plans. Carson also composed POV's for clients and managed pre and post logs. Carson stayed with Zimmerman Advertising for three years and held various positions, including Integrated Media Supervisor and Media Director.

Carson then moved to Scripps Networks Interactive in 2016, working as a Digital Account Specialist for SNI Brands. Carson then transitioned to the role of Ad Sales Planner for Food Network and Cooking Channel, where they constructed national media plans, built and maintained agency/client relationships, and developed communication materials.

In 2021, Carson joined City Furniture as the Director of Integrated Media, where they were responsible for overseeing integrated media strategies. Currently, they are the Group Media Director at 22Squared, a position they have held since 2023.

Carson Policastro completed a Bachelor of Science (BS) degree with a double major in Public Relations and Marketing from Florida State University between 2011 and 2015. Prior to that, they attended Palmer Trinity from 2006 to 2011, but no degree or field of study details were provided for that period.

Links

Previous companies

Lippe Taylor logo
City Furniture logo
Zimmerman Advertising logo

Timeline

  • Group Media Director

    April, 2023 - present