Laura Lum

Laura Lum is a Senior Research Manager at 2CV, specializing in user research and usability testing to enhance app and product development. Previous experience includes roles as a Senior Research Analyst at Blackbox, where core competencies involved campaign evaluation and UX research, and as a Research Assistant at the National Council of Social Service, managing a longitudinal qualitative study. Laura's foundational experience includes roles at Tangible Brand Consultants and Kantar TNS, focusing on market research and branding solutions. With an academic background in Sociology from Nanyang Technological University Singapore, Laura brings a strong analytical skill set and strategic insight across various sectors including design, engineering, hospitality, healthcare, and retail.