Kimberly Anderson

Kimberly Anderson is a seasoned marketing professional with extensive experience in email campaign management and customer relationship management. Currently serving as a Sr. CRM Analyst at 7-Eleven since April 2019, Kimberly previously held roles at TGI Fridays, MXM (part of Accenture Interactive), T.G.I. Fridays, Kobie Marketing, and Lord Nut Levington. Notable accomplishments include managing local store marketing and national email campaigns, delivering over 300 million emails annually, and utilizing A/B testing and analytics to enhance customer engagement and campaign effectiveness. Kimberly holds a BBA in Marketing & Management from Texas Tech University and has developed a strong foundation in coordination, training, and project management throughout the career.