Laura McDaniel

Laura McDaniel's work experience includes a variety of roles and responsibilities. Laura has served as the Vice President of Revenue Generation & Client Engagement at Access | Information Management since 2021. In this role, they have worked with C-level executives and professional agencies to strategize and deliver marketing and communication initiatives aligned with the company's vision.

Prior to their current position, Laura worked at Iron Mountain from 1997 to 2019. During their time there, they held various leadership positions, including Director of Programs, Processes & Projects for Global Luxury, Entertainment, Arts & Media Businesses. Laura led the M&A transformation process and was responsible for integration, marketing, rebranding, and ongoing communications efforts.

Laura also served as the Director of Customer Experience & Engagement and the Director of Customer Communications at Iron Mountain. In these roles, they focused on improving customer communication and implementing customer-centric programs. Laura created guidelines for success, centralized the communication model, and increased positive customer outreach.

Additionally, Laura worked as the Director of Marketing and Area Manager of Account Development at Iron Mountain. In the former role, they managed traditional marketing programs and led the Best Practices and Compliant Records Management Program. In the latter role, they were responsible for strategic account plan execution and revenue generation for national accounts.

Overall, Laura McDaniel has a strong background in marketing, communications, customer experience, and leadership.

Laura McDaniel obtained a Certificate for Change Management Program from Cornell University in 2020. Prior to this, they earned a Bachelor's Degree in Journalism from the University of Maryland.