Franchise Marketing Manager, ACHQ

We seek a passionate and experienced Franchise Marketing Manager to join our growing team.  In this role, you will be key in developing and executing a go-to-market strategy to attract and convert multi-location businesses and franchises to use ACHQ, ActiveCampaigns’s franchise product.

What your day could consist of:

• Conduct in-depth market research to understand the marketing challenges multi-location businesses and franchises face
• Develop ideal customer profiles and key target segments within the franchise and multi-location business space
• Develop and execute a comprehensive go-to-market strategy for the franchise and multi-location business segment, including lead generation, content marketing, and partnership development
• Create targeted content (case studies, blog posts, webinars) that resonates with franchise audiences and effectively communicates ACHQ’s value proposition
• Manage and participate in industry events and webinars to build brand awareness and generate leads among franchises
• Collaborate with the Sales team to develop and deliver sales presentations and marketing collateral specifically tailored to the franchise audience
• Stay current on the latest franchise marketing and marketing automation technologies trends and innovations
• Analyze marketing campaign performance and recommend data-driven strategies for optimization

What is needed:

• 4+ years of experience in B2B marketing
• Strong focus on franchise marketing or the multi-location business sector required
• Proven track record of developing and executing successful go-to-market strategies
• Deep understanding of the unique marketing challenges faced by multi-location businesses and franchises
• Experience creating targeted content (case studies, blog posts, webinars) for a B2B audience
• Excellent communication and writing skills, with the ability to tailor messaging to different audiences
• Experience with marketing automation platforms a plus
• Strong analytical skills and the ability to translate data insights into actionable marketing strategies
• A passion for marketing automation and its potential to empower multi-location businesses