Regional Marketing Manager

We are looking for a passionate and results-oriented Regional Marketing Manager to lead our marketing efforts in Brazil. You will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, lead generation, and customer acquisition in this dynamic and growing market.

What your day could consist of:

• Develop and execute a regional marketing strategy that aligns with ActiveCampaign's overall marketing goals, considering the unique needs of the Brazilian market
• Conduct market research and competitor analysis to identify opportunities and develop competitive differentiation strategies, specifically highlighting ActiveCampaign's strengths in marketing automation and sales engagement
• Manage all aspects of the marketing budget for Brazil, including digital marketing campaigns, events, and content creation
• Oversee lead generation activities and work closely with the sales team to ensure a smooth funnel from lead nurturing to customer acquisition
• Develop and manage relationships with key media outlets and influencers in Brazil
• Foster a strong brand presence in Brazil through online and offline marketing channels
• Track and analyze marketing campaign performance and make data-driven decisions for optimization
• Marketing Events

What is needed:

• Minimum 5+ years of experience in B2B marketing, preferably with a focus on SaaS companies
• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of digital marketing channels (SEO, SEM, social media marketing, email marketing, etc.)
• Experience with marketing automation platforms is a plus
• Fluency in Portuguese and English
• Understanding of the Brazilian business landscape and marketing trends
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills