Sarah Ballard

Sarah Ballard has extensive experience in data analysis and analytics, starting from their role as an Account Executive at Zones in 2013 to their current position as an Associate Director of Data & Analytics at AdTheorent in 2022. Their roles have involved analyzing campaign performance, collaborating with various teams, and presenting data findings and business recommendations to clients. Sarah has worked with companies like GroupeConnect, Captify, Viacom, and the City of New York, showcasing their expertise in the field.

Sarah Ballard holds a Bachelor of Science in Psychology and Women's Studies from Seattle Pacific University (2009-2013), a Master of Science (M.S.) in Applied Statistics from Columbia University (2015-2017), and an Integrative Health Coach Professional Training Certificate from Duke University (2021). Additionally, they have obtained various certifications in data analysis, Google Analytics, and visualization tools from institutions like Coursera and Google Analytics Academy.