Elina Purho

Elina Purho has a strong background in business strategy and development. Elina currently works as a Senior Business Designer at Adventure Club, where they help organizations understand their goals and challenges and develop strategies and processes to support their business objectives. Elina'swork focuses on redesigning business processes and developing new or existing digital products and services. Elina's primary targets in this role are customer satisfaction and retention increase, as well as organizational efficiency and effectiveness.

Prior to their current position, Elina worked at Elisa as a Senior Business Development Manager, where they led strategic business and customer experience development projects. Elina also held the role of Lead Designer for Elisa Smart Home, leading a strategic new business development project in the area of connected living. Elina conducted customer and market studies, developed customer understanding-based concepts, created strategies and KPIs, and executed pilot cases and tests.

Before Elisa, Elina worked as a Business and Service Designer, as well as a coach in the internal innovation program at Elisa. Elina played a key role in service development-related projects, developing new and existing services, conducting customer understanding and user studies, and facilitating co-working and innovation workshops. Elina also participated in the company's strategy work and was an active member of Elisa's design community.

Earlier in their career, Elina worked as a CX Consultant at Tulos Helsinki Oy, where they worked on various projects aimed at collecting customer understanding, improving customer experiences, increasing usability, and driving business growth. Elina'sresponsibilities included analyzing qualitative and quantitative research results, creating customer personas and journeys, testing digital service prototypes, facilitating workshops, and conducting interviews.

Elina also has experience working at Fiskars Group, where they held various roles. Elina worked as a Business Analyst for the Business Unit Scandinavian Living, providing financial data-based decision support to management and product teams. Elina also worked as a Credit Accountant, managing credit and risk analysis for external customers. Additionally, they worked as a Financial Assistant for Group Finance, assisting with financial reporting and consolidation of corporate figures.

Overall, Elina Purho has a diverse range of experience in business strategy, development, and analysis, with a focus on customer experience and organizational effectiveness.

Elina Purho began their education at the University of Tampere in 2005, where they pursued a Bachelor's degree in Administrative Studies, which they completed in 2010. Subsequently, they continued their studies at the same university and obtained a Master of Science degree in Economics and Business Administration in 2015. In 2017, Elina expanded their educational background by enrolling in the Service Design and Design Management study module at the University of Lapland, where they studied until 2018.

In addition to their formal education, Elina obtained a certification in "Elements of Ai" from the University of Helsinki and Reaktor in June 2018.