Shikhar Trivedi is an accomplished professional in marketing and business development, currently serving as the Manager of Publisher Alliances at Affinity Global Inc. since August 2022. Prior to this, Shikhar held the role of Assistant Manager - Publisher Alliances at Affle, where responsibilities included managing direct publisher acquisitions and relationships within a unified audience platform. Experience also encompasses senior and managerial roles at Manserv Technologies, Foundation Shakti, Reliance General Insurance, Liberty Videocon General Insurance, and an internship at Merck Group, focusing on areas like OEM business management, marketing strategy, and sales development. Shikhar holds an MBA in Marketing from the Balaji Institute of International Business and a Bachelor of Engineering in Mechanical Engineering from Mahakal Institute of Management.