Zena Sfeir Gehchan (She/Her)

Vice President Marketing at Aitia

Zena Sfeir Gehchan has a diverse work experience spanning various industries and roles. Zena is currently working at Aitia as the Vice President of Marketing and previously served as the Marketing Director at the same company. In addition, Zena is a Member of the Board of Directors at Pistoia Alliance. Zena co-founded Sohati.com, a digital health platform aimed at promoting active engagement in personal health. Zena has also founded and produced "Leadership in Healthcare," a podcast on SpreadLoveio.com. Prior to these ventures, they served as the Chief of Staff at French Tech Boston. Zena's earlier experience includes roles at AstraZeneca, where they worked as a Sales Manager, Regional Brand Manager, Medical Sales Representative, and Product Manager in Paris. Zena also worked as a Project Manager for Medical Devices at GE Healthcare. Zena has a strong background in marketing, healthcare, and project management.

Zena Sfeir Gehchan has a diverse education history. In 2020-2021, they attended Harvard University where they pursued a Professional Graduate Certificate in Marketing Management and Digital Strategy. Prior to that, from 2006 to 2008, they attended ESA BUSINESS SCHOOL and obtained a MA in International Management. During the same period, they also studied at IAE de Poitiers and completed a MSc in Management.

Before their postgraduate studies, Zena earned a BA in Business Administration from Saint Joseph University of Beirut from 2003 to 2006. Zena'sinitial education includes attending the Grand Lycée Franco-Libanais Beyrouth, although specific details about their degree or field of study are unavailable.

In terms of additional certifications, Zena holds a Mimic Pro Certificate obtained in November 2020 from Stukent. Zena also has a Certificate in e-marketing & e-commerce, although the details regarding the institution and the date of acquisition are not provided.

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