Kanitrat Atichardsrisakul

Kanitrat Atichardsrisakul is a seasoned marketing professional with extensive experience in brand management and product development across various industries. Currently serving as Section Manager for the Coffee business unit at Ajinomoto Co., Inc., Kanitrat oversees brand communication, sales and stock management, and new product development for the Birdy 3in1 and Birdy cafe brands. Previous roles include Assistant Brand Manager Marketing at Mandom Corporation (Thailand) Limited, focusing on the Bifesta brand, and Senior Marketing Supervisor at Ajinomoto, where Kanitrat was involved in product development for BIRDY ready-to-drink coffee. Earlier experience includes positions at Bridgestone, YLG Bullion and Futures, and SANTA FACTORY CO.,LTD, where responsibilities encompassed market analysis, international sales, and trade show activities. Kanitrat holds a Master of Science in Marketing from Bournemouth University and a Bachelor's degree from Chulalongkorn University.