Melissa Kelly

Head Of Digital & Media at Aldi

Melissa Kelly is an accomplished digital marketing professional with extensive experience in driving growth and enhancing customer experience across various industries. Currently serving as the Head of Digital & Media at ALDI USA since October 2018, Melissa oversees the digital and media customer experience to optimize online and in-store sales. Previous roles include Vice President of Ecommerce and Digital Marketing at Design Toscano, and Divisional Vice President of Digital Marketing at Sears Holdings Corporation, where Melissa managed significant digital media budgets and led the development of innovative marketing strategies. Melissa's background also includes positions at FTD, Kforce, and The Thompson Group, where significant contributions to ecommerce and online marketing were made. A graduate of the University of South Florida with a B.S. in Business Marketing, Melissa has demonstrated a strong commitment to driving revenue growth and improving digital customer engagement throughout their career.

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