Tianyu Wang

Tianyu Wang is a Global Marketing Transformation Manager at Allianz since April 2020, focusing on marketing measurement and performance optimization within the Group Strategy, Marketing, and Distribution division. Responsibilities include driving analytics adoption in marketing, leading financial management initiatives, and empowering brand and performance marketing functions across key markets. Prior to this role, Tianyu served at Capgemini Invent as a Manager in Data Science & Analytics, where expertise in marketing analytics and project management was developed. Tianyu has also held various consultancy positions in data science and IT consulting at msg, Customer Journey Analytics, Telefónica Germany, Citi, and Fujitsu. Educational qualifications include a Master of Science in Information Systems from the Technical University of Munich and ongoing Executive Education in Strategy and Innovation at the MIT Sloan School of Management.