Scott Praefke

Scott Praefke has extensive experience in marketing and communications. Scott is currently Vice President of Tour Marketing and Communications at Allied Global Marketing, where they lead a team and is responsible for developing and implementing national marketing strategies. Prior to this role, they were the Senior National Director of Marketing and Communications at the same company, where they successfully launched a brand awareness campaign for Mean Girls Day and improved fan engagement for a tour. Before joining Allied Global Marketing, Scott worked as a Senior National Press and Marketing Representative at Broadway Booking Office NYC, where they established and implemented public relations strategies for multiple productions. Scott also has experience as a Business Development Manager at ShermansTravel, where they developed and maintained client relationships and doubled the digital partnership portfolio. Earlier in their career, Scott worked as an Account Executive at Allied Live, where they generated strategic partnerships and executed integrated marketing campaigns for Broadway productions. Scott began their career as a Project Manager at 72andSunny, where they developed and produced campaign strategies and managed client accounts.

Scott Praefke attended the University of Wisconsin-Madison from 1997 to 2001, where they obtained a Bachelor of Arts degree in Advertising and Public Relations. Prior to that, their education history indicates that they attended Neenah High School, although specific dates and details are unavailable. In addition to their formal education, Scott has obtained certifications in SEO for Social Media from LinkedIn in September 2020 and Digital Advertising Certification from HubSpot Academy in April 2021.