Natalie Smith

Natalie Smith is a skilled professional in web content management and data coordination with a background in the automotive industry. Currently serving as the Web Content Team Lead at Allied Vaughn since May 2022, Natalie oversees the onboarding and training of new employees, manages web content for national accounts, and facilitates stakeholder approvals. Past experience includes roles as a Data Coordinator at G-TECH Services, Inc., where Natalie managed change management workflows and collaborated with engineering and quality teams, as well as a Business Coordinator for TRG, supporting department communications and event planning. With a history of contributing to web content projects for General Motors at Allied Vaughn, Natalie has developed strong cross-functional leadership skills and expertise in SEO processes, data management, and project prioritization. Natalie holds a Bachelor of Science in Journalism with a concentration in Advertising from Central Michigan University.