Alicia Santa Delgado

Alicia Santa Delgado has extensive experience in marketing and brand management. Alicia is currently working as the Head of Marketing at AllTheRooms, where they are responsible for designing and executing the overall marketing strategy of the company. Prior to this, they worked at Polymath Ventures as the Head of Marketing/Ropstar and Marketing Associate, where they played a key role in defining marketing roadmaps and leading the marketing teams to drive business growth. Alicia has also worked as a Brand Manager at Ecopharm Biosciences Corp., where they led a marketing team in preparing the digital launch strategy of a skincare dermocosmetic line. Additionally, they have gained experience as a Marketing Intern at Bayer, where they optimized landing page communication and developed a strategic digital marketing plan. Earlier in their career, Alicia served as the Marketing Director at Printu Colombia, where they achieved significant results in site visits, community growth, and order generation. Alicia also has experience as a Performance Executive at Havas Media, where they managed a digital marketing portfolio for multinational companies, and as a Project Manager at Leo Burnett, where they managed the P&G Femcare account. Alicia began their career as an Account Manager at Color al Cuadrado, where they coordinated digital campaigns for clients in the education industry.

Alicia Santa Delgado has a diverse education history. Alicia pursued their Bachelor of Science in Industrial Design from Pontificia Universidad Javeriana from 2005 to 2011. Subsequently, they obtained their Master of Science in Design from Politecnico di Torino from 2009 to 2011, specializing in Systemic Design. Alicia then furthered their education by obtaining a Specialist in Marketing Management degree from Pontificia Universidad Javeriana from 2013 to 2014, focusing on Management & Business Strategy. Lastly, they pursued a Master of Science in Integrated Marketing from New York University from 2017 to 2019, specializing in Marketing Analytics.