Nela Lazarevic

Nela Lazarevic has a diverse and extensive work experience spanning over several years.

Nela currently holds the position of Digital Marketing Manager at Alludo, where they are responsible for driving growth through 360-degree account-based marketing campaigns. Nela'srole includes generating content, advertising, and SEO strategies to optimize lead generation and win rates, and they take the lead in driving these campaigns from conception to execution.

Prior to joining Alludo, Nela worked at ESTECO s.p.a, where they held various roles. Nela started as a Communications Specialist, taking charge of digital content planning and production, development and coordination of blogs, and video production. Nela then transitioned to the role of Digital Marketing Specialist, where they focused on multi-channel digital marketing strategy and implementation, as well as funnel conversion rate optimization. Later on, they became a Digital Strategist, further refining their expertise in these areas.

Nela also has experience with the Central European Initiative - CEI, where they worked as an External expert on communication for EU-funded projects and as a Media Relations specialist. Nela was responsible for coordinating communication efforts and establishing media relationships.

In the field of journalism, Nela has worked as a Journalist for ANSA, reporting on various news stories. Nela also served as a Correspondent from Italy for Vijesti, contributing news from the region.

Furthermore, Nela has a background in investigative journalism, having worked as an Investigative Journalist and a Fellow for Journalistic Excellence at Balkan Investigative Reporting Network (BIRN). In these roles, they conducted in-depth research and investigations to uncover important stories.

Additionally, Nela co-founded the Festival Sinestezija, where they served as a Communications Manager and was involved in program development, media relations, and communication strategy.

Overall, Nela Lazarevic has a wealth of experience in digital marketing, communications, journalism, and event management, making their a versatile and highly skilled professional.

Nela Lazarevic's education history begins in 2004 when they enrolled at Università degli Studi di Firenze to study Journalism and Mass Communications. Nela completed their undergraduate degree in this field in 2008. During their time at the university, Nela also participated in the TOL Foreign Correspondent Course in 2005, focusing on journalism.

After completing their undergraduate studies, Nela Lazarevic continued their education at Università degli Studi di Firenze. From 2008 to 2011, they pursued a degree in Strategic Communication.

In addition to their formal education, Nela has obtained several certifications to enhance their skills in digital marketing. In February 2019, they received an SEO Training Certificate from Moz. Nela further expanded their expertise by obtaining a Conversion Rate Optimization Mastery Certification from DigitalMarketer in June 2021.

Most recently, Nela Lazarevic obtained two digital marketing certifications related to content marketing and SEO from Semrush in September 2022. These additional certifications highlight their commitment to staying up-to-date with industry knowledge and trends.