Petra Holá

Petra Holá has a diverse work experience in marketing and communications roles. Petra is currently working as a Senior Marketing Manager at Alza.cz a.s., where they manage a team of 6 and is responsible for planning and executing marketing tactics across 5 markets. Petra also supports Alza's B2B activities with communication.

Prior to this, Petra worked at Publicis Groupe, starting as a Social Media Manager and later taking on roles as a Client Service Manager, Senior Client Service Manager, and Account Director. In these positions, they managed client portfolios, developed new business opportunities, and planned and executed marketing communication campaigns.

Before joining Publicis Groupe, Petra worked at Inspiro Solutions as a PR Account Executive and later as a Social Media Manager. Petra also had a brief stint as a PR Assistant. Inspiro Solutions was merged with Publicis Groupe's brand Kindred.

Petra's early professional experience includes an internship as a Marketing Communications Intern at MAKRO Cash & Carry CR, where they supported the Marketing Communication team on various projects and was responsible for monitoring PR activities and employee magazine publication.

Overall, Petra Holá has gained extensive experience in marketing, communications, and management roles throughout their career.

Petra Holá completed a Marketing Week Mini MBA with Mark Ritson, focusing on marketing. From 2012 to 2018, they pursued a Master's degree in Podniková ekonomika a management (Corporate Economics and Management) at Prague University of Economics and Business. Additionally, they spent the academic year 2016 to 2017 at Ghent University, where they studied Marketingové komunikace (Marketing Communications).