Irving Martinez

Irving Martinez is a skilled marketing professional with extensive experience in digital marketing and paid media. Currently serving as a Senior Marketing Associate at ASICS Corporation, Irving is positioned within the Global Social and Performance Marketing team. Previous roles include Digital Marketing Specialist at iRobot, where responsibilities included managing multi-million dollar advertising budgets, optimizing paid search, and developing creative strategies for major retail platforms. Earlier experience at ASICS America Corporation encompassed digital marketing coordination and allocation analysis. Irving began their career at DXL Group, contributing to social media marketing and allocation optimization. Holding a Bachelor of Science in Marketing from Johnson & Wales University, Irving also has international academic experience in marketing through Hochschule Harz and Florence University of the Arts.