Lara Azevedo

Lara Azevedo has a diverse work experience spanning various industries and roles. Lara is currently the Head of Marketing for Beck's Beer at Ambev. Prior to this, they were a Teacher and Online Course instructor at MIAMI AD SCHOOL BRASIL. Lara also worked as a Co-Strategic Leader and Co-Curator at NFT.Rio, where they organized an art exhibition dedicated to NFTs in Brazil. As a Brand Strategist Consultant, they contributed to the success of CryptoRastas, the first NFT collection for reggae culture. Additionally, Lara is the Co-Founder and Head of Creative Strategies at Noix Entretenimento e Cultura, a cultural and creative agency based in Rio de Janeiro. Lara has also worked as a Cultural Strategist Consultant at Grendene S/A, focusing on the Rider brand, and as a Cultural Strategist at Casa Ipanema. Furthermore, Lara played a key role as the Co-Founder of Brazil Immersive Fashion Week, the first immersive fashion week in Latin America. Lara was also a Digital Platform Strategist at Protege BR, a project supported by Google that provided PPEs to clinics and hospitals during the pandemic. Earlier in their career, Lara was a Concept Leader and Creative Strategist at FLAGCX and a Planning Manager at NBS. With their extensive background in marketing, branding, and cultural strategies, Lara brings a wealth of experience to their current role at Ambev.

Lara Azevedo has a Bachelor of Communication degree from Universidade Federal Fluminense, which they completed from 2004 to 2008. Lara also pursued additional educational opportunities, including a Level 6 CIM Professional Diploma in Marketing from London School of Design and Marketing in 2010-2011, a Professional degree in Account Planning from Account Planning Group - London in 2011, and an extra course in True Consumers from Perestroika in 2012. Lara also completed a short course in Consumer Psychology at Birkbeck, University of London in 2011 and an extension program called "Bootcamp - Planning for Brands" from ESPM/Miami Ad School in 2009.