Bassel Rifai has extensive experience in the medical and engineering fields, currently serving as the President of EMEA & APAC at Ambu A/S, while also fulfilling the role of interim Chief Marketing Officer. Previously, Bassel Rifai held significant positions at Johnson & Johnson, including Worldwide Vice President - Spine and Sales Leader & General Manager for U.S. Ortho Biologics. Additional roles include Engagement Manager at McKinsey & Company and Analyst in Investment Banking at Citi. Bassel Rifai earned a Doctor of Philosophy in Biomedical Engineering from the University of Oxford and holds a Bachelor of Science in Electrical Engineering and Computer Science from UCLA.