Alicia Sanchez De Lerin

Alicia Sánchez de Lerin is an experienced professional in partnerships, marketing, and project management, currently serving as the Partnerships & Affiliate Program Manager at Amenitiz since June 2023, where Alicia established the company's first Affiliate Program across LATAM and Brazil, onboarding over 50 affiliates. Previously, Alicia led the launch of The Hotel Club e-learning platform and managed educational resources that significantly increased user engagement. As a Business Owner at Tooko Shop, Alicia developed a fashion line with notable sales growth. Experience also includes roles at IE University, including a B2B Marketing & Partnerships Assistant and a market research consultant, alongside various positions in marketing assistance and crisis hotline support, underpinned by a Master's degree in Market Research and Consumer Behavior and a degree in Psychology.