Jazmine Gonzalez

Performance Marketing Manager, Sulwhasoo at AmorePacific

Jazmine Gonzalez is an experienced Performance Marketing Manager at AMOREPACIFIC, specializing in full-funnel digital marketing strategies for the Sulwhasoo brand in the US market since July 2023. Previously, Jazmine held a Senior Manager position at Metric Theory, managing over $12MM in annual ad spend while leading client communications and developing customized media plans. Earlier roles included account management for both B2C and user acquisition clients, with a focus on SEM and social media strategies. Jazmine's foundational experience includes marketing internships at Universal Orlando Resort and KPM Franklin, alongside entrepreneurial ventures in e-commerce during high school. Jazmine holds a Bachelor of Science in Business Administration with a concentration in Marketing from UCF College of Business.

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