Caroline Hadfield

CEO, Rose Inc & Head, Product Innovation at Amyris

Caroline Hadfield joined Amyris in June 2015 as Senior Vice President, Personal Care, and led the company's B2B and B2C sales initiatives for its consumer cosmetic products through a period of significant growth and was appointed President of the company’s Biossance clean skincare brand she created and developed, as well as President of the company’s Aprinnova skincare ingredients business in July 2018. She continued the rapid growth of both divisions, developing the company’s focus on Clean Beauty, and pioneering the movement to ban toxic ingredients and introduced sustainable packaging and clinically tested formulations for maximum efficacy. In February 2019, she was appointed to lead the company’s new direct-to-consumer baby and family skincare brand, Pipette, to launch a new range of clean beauty products focused on baby, mothers and family, which has grown significantly since its launch in September 2019 and is well placed for continued rapid expansion. As an expert in originating, building and running brands she has been essential in launching and managing the growth of brands while introducing innovative new product lines and building out robust ecommerce and bricks-and-mortar sales channels. She led the Aprinnova B2B ingredients business with a keen view on new opportunities to bring product innovation and exceptional brands to Amyris through her entrepreneurial expertise and exceptional success as a high-growth brand executive. In 2020, Caroline became Chief Executive Officer of Rose Inc., a new business venture focused on Clean Beauty color cosmetics, that will launch in 2021.

Previously, Hadfield owned and operated an established retail consultancy practice specializing in the health, wellness and the personal care market sectors. Prior to that, she cofounded luxury spa interests in the United Kingdom and San Francisco where she developed branded spa products and also served as Global Product Director for Bodyshop International, where she was responsible for a complete range of globally sourced and regionally targeted products and contributed extensively to marketing strategy and packaging design. Before joining Bodyshop, Hadfield was Senior Vice President at Sephora (part of LVMH Group) and was part of the executive team that rolled out the Sephora concept across the U.S., opening 50 stores within just 18 months. Her experience also includes prior roles in merchandizing as SVP – General Merchandise Manager with Duty Free Shoppers (part of LVMH) and as Buying Controller with Burton Group (now Arcadia). Hadfield holds a Bachelor of Arts (Honours) degree in textiles and management from Leeds University and has completed a Senior Executive Program at Stanford University.

Timeline

  • CEO, Rose Inc & Head, Product Innovation

    Current role

  • President of Pipette and Aprinnova

  • President, Aprinnova

  • CEO, Rose Inc.

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