Pat LaPointe

Pat is an angel and venture investor, and BoD/advisor to early-stage and growth companies with a focus on data- and analytics-driven businesses and SaaS. He has been both founder and executive partner in building and selling 3 successful companies in the data-driven marketing sector. In particular, Pat's concentration has been on driving revenue and margin growth for companies thru data-driven strategy, smart technology applications, product development, strong customer value delivery, and recruiting/training/coaching/mentoring high-performance sales, marketing, and customer success teams. He's generated hundreds of $millions of returns to shareholders along the way and failed just often enough to maintain a healthy level of humility.

Pat has also been a trusted advisor to hundreds of leading marketers/brands in dozens of industry sectors helping them to realize billions of dollars of incremental value by identifying opportunities to substantially improve marketing and sales effectiveness.

Pat has guest lectured at Stanford, MIT, Wharton, Northwestern, and many other universities; written a successful book; published hundreds of articles in over 25 leading industry publications; and facilitated workshops to teach measurement and big-data strategies to thousands of marketers.