AO World Plc is an online retailer of electrical products. The Company operates through two segments: online retailing of domestic appliances to customers in the UK, and online retailing of domestic appliances to customers in Europe (excluding the United Kingdom). The Company offers over 5, 500 stock keeping units (SKUs) in the United Kingdom, approximately 2, 000 in Germany and over 600 in the Netherlands. The Company offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services. In the United Kingdom, the Company operates in approximately three categories: Major Domestic Appliances (MDA), Small Domestic Appliances (SDA) and Audio Visual (AV). The MDA market offers built-in appliances, such as dishwashers. The SDA market comprises small appliances, food preparation and floor care. The AV market includes television, audio, set-top boxes, digital versatile disc (DVD) and Blu-Ray players.

Retail

AO World

John Roberts

Stewart Herd

Adam Locker

Mark Rabone

Laura Hobson

Alistair Clarke

Mark Higgins

The Commercial and Sales team at AO World is responsible for driving revenue growth and ensuring the profitability of the company's diverse range of product offerings. This team oversees trading strategies, manages commercial partnerships, develops pricing models, and optimizes sales operations. They work collaboratively to align business goals with market opportunities, enhance B2B trading relationships, and provide strategic support across various product categories, ensuring a seamless and competitive shopping experience for both UK and European markets.

Commercial and Sales

Software Development Team

Finance and Accounting

Business Analysis Team

Commercial and Sales

About

Team members

Other teams at AO World

Software Development Team

Finance and Accounting

Business Analysis Team