Chen Guter

Chen Guter has a diverse work experience, starting with their position as VP Brand Marketing at AppsFlyer since 2023. Prior to that, they were a Member, Lecturer, and Mentor at G-CMO, where they were part of an exclusive community of top CMOs in Israel. From 2020 to 2023, Chen served as VP Marketing at Lusha, overseeing various marketing activities for the B2B sales intelligence platform. Before that, they worked at JUUL Labs as the Director of Marketing and Communications, where they established the company's first subsidiary outside the US and built the local business from scratch. Chen also held several roles at Procter & Gamble, including Business Unit Leader and Managing Director of Israel House of Innovation, where they partnered with startups and leveraged Israel's innovation ecosystem. Chen also led global digital marketing strategies for teens and managed multiple brands in different markets. Chen began their career as an economic editor at Maariv Daily Newspaper.

Chen Guter obtained a Bachelor of Arts (BA) degree in Economics and Psychology from Tel Aviv University from 2005 to 2007. In 2019, they pursued Business Management studies at Jolt.io and their education is ongoing in this field.