Alfredo Deza

Alfredo Deza has extensive experience in sales and category management, currently serving as Jefe de Ventas Canal On-Premise at Arca Continental Lindley since September 2019, where responsibilities include managing emerging formats and negotiating strategies for volume capture and consumer occasions. Prior experience includes a role as Category Manager at Farmacias Peruanas, focusing on commercial strategy for category growth, and an Assistant position in the Nutrition category at InkaFarma, where analysis of brand performance and commercial coordination were key responsibilities. Alfredo also holds a Bachelor's degree in International Business from Universidad San Ignacio de Loyola and a Diploma in International Marketing from Universidad ESAN.