Anil Beniwal

Anil Beniwal is the SVP of engineering at Arcadia. Prior to that, they were the VP of engineering at Betterment from January 2016 to December 2020. At Trainer Labs, they helped build a fitness platform to help individuals reach their specific goals. Anil did market research to determine the Total Addressable Market (TAM) as well as revenue and growth models. Anil also recruited professionals to join the platform as the initial pool of certified trainers/nutritionists. Anil conducted interviews with users in the US, Canada, Belgium, and India to better understand their needs and to hone in the brand messaging. Anil marketed the product through grassroots social media campaigns to gain the initial users, resulting in steady month over month growth of active users.

Anil Beniwal is an Electrical Engineer who graduated from The Cooper Union for the Advancement of Science and Art.

Some of their coworkers include Jay Green - SVP, Maggie Mullooly - Chief of Staff, and Max Minzner - General Counsel. Anil Beniwal reports to Kiran Bhatraju, Founder & CEO.