We tell you where your business is now, what it could be in the future and we’ll help you get there. We help management teams and mid-market investors make successful investments. You get clear, strategic and practical operational recommendations. 

An independent firm, Armstrong has worked with companies from early-stage to AIM listed businesses, as well as UK PE mid-market investors, debt 
providers and corporate investors:

• Voice of the customer: we talk to customers of mid-market companies to help them better meet their needs
• Value creation: we help mid-market companies improve their performance, accelerate profit growth and increase the business valuation
• Exit preparation: we help investment teams prepare for a smooth and profitable exit
• Vendor due diligence: we give mid-market management teams and their advisors more control over the investment process, price and plan
• Commercial due diligence: we bring insight to investments and make practical, strategic and operational recommendations to add value

Sectors:

Built environment
Business services 
Consumer
Financial services 
Human capital
Industrials 
Media and events
Technology
Travel & leisure

What to expect:

Armstrong do:
✅ Clearly & unequivocally state our insights & conclusions
✅ Quantify the impact of these insights on the business plan & valuation
✅ Build close relationships with all parties – clients, management teams & other advisors – to give advice that’s useful beyond the transaction
✅ Identify the available exit options & make operational recommendations to maximise returns
✅ Let you work with a senior director, always

Armstrong don't:
❌ Draw unclear conclusions & shroud them in caveats or pages of disclaimers
❌ Provide partial vendor due diligence – commercial challenge & impartiality is retained whomever the client
❌ Push-sell clients follow on consulting services
❌ Worry about conflicting agendas with our corporate finance, accounting or strategy divisions – we don't have any

Business Development

Consulting

Finance

Investment Management

Travel & Leisure

Armstrong

Peter Cookson

Tom Raymond

Simon Hemsley

Mike Callow

Magnus Hedberg

Matt Mcnally

Armstrong

Org chart

Teams

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