Maribel A.

Marketing Manager at Arria NLG

Maribel Ayala has a diverse work experience spanning over a decade. Maribel currently works as a Marketing Manager at Arria NLG, where they focus on community building and social media management. Maribel is responsible for developing the brand's presence through podcasts, meet-ups, and LinkedIn Live events. Prior to this role, Maribel served as a Product Manager at Arria NLG, where they played a crucial role in the development of the company's flagship AI product, Studio.

Maribel has also contributed their skills as a volunteer at AXIS Network Aberdeen, serving as their Events Lead. Maribel'srole involves supporting gender-balanced teams and assisting in organizing various events.

Earlier in their career, Maribel worked as a Marketing & Business Development professional at TechForce Cyber, where they were responsible for marketing and business development strategies. Maribel also founded Kippitech, a company focused on developing blockchain technology solutions for enterprises. As the Founder, Maribel acted as an ambassador to the Linux Foundation and organized Hyperledger meet-ups in Madrid and Scotland, emphasizing their community-building skills.

Maribel Ayala has also held positions at Duncan and Todd Group as a Group Marketing Manager, where they oversaw marketing and communications for the company's optical goods distribution and retail hearing technology sector. Maribel worked on various campaigns and collaborated with well-known brands in the hearing tech industry.

During a career break, Maribel was responsible for launching The Food Assembly in Aberdeen, serving as the Marketing Manager. The Food Assembly is an online farmers market that promotes locally sourced and organic food.

Maribel's earlier experiences include working as an Insights Manager at GE, a Product Manager at Atlas Knowledge, a Mintra company, and a Senior Digital Manager at Barclaycard. Maribel was also a Senior Product & Cards Platforms Manager and a Senior Product Manager, Consumer Loans at Barclays, with responsibilities including platform implementation, product pipeline delivery, and sales platform expansion.

Overall, Maribel Ayala has demonstrated expertise in marketing, product management, community building, and event management throughout their professional journey.

Maribel Ayala began their education with a Bachelor of Laws - LLB at Robert Gordon University from 2020 to 2023, focusing on the field of Law. Prior to this, they pursued a CIM, Postgraduate Diploma in Marketing at CIM | The Chartered Institute of Marketing from 2001 to 2002. In 1998 to 1999, Maribel Ayala studied for an M. Phil in Decorative Arts (Christie's Education) at the University of Glasgow, specializing in Art History, Criticism, and Conservation. Lastly, they obtained their MA (Hons) in History of Art from the University of Aberdeen, which they completed from 1994 to 1998.

In addition to their formal education, Maribel Ayala has obtained certifications to further enhance their skills. Maribel earned a Social Media Specialist certification from the Digital Marketing Institute in May 2022 and a Hubspot Social Media certification from HubSpot in December 2021.

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Timeline

  • Marketing Manager

    December, 2021 - present

  • Product Manager

    January, 2020

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