Johnny I.

Senior Manager, Digital Acquisition & Growth - DTC | Wine Club | Marketing | Analytics | Conversion at Arterra Wines Canada

Johnny I. is a seasoned professional in digital marketing and growth strategies, currently serving as the Senior Manager of Digital Acquisition & Growth at Arterra Wines Canada since September 2021. With a diverse background that includes consulting for JIP Consulting Company and leadership roles at Pacific Smoke International Inc. and Shiseido, Johnny I. has demonstrated expertise in e-commerce, digital experiences, and marketing operations. Significant achievements include successfully launching the disposable vape brand ALLO and enhancing marketing strategies that improved sales and consumer engagement. Johnny I. holds multiple advanced certificates in Logistics, Materials, Supply Chain Management, and Business Analysis from Schulich School of Business at York University, alongside a foundational education from Ryerson University.

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