Patricia Ridge

Patricia Ridge is an accomplished marketing professional with extensive experience in shopper marketing and customer solutions, currently serving as the Shopper Marketing Manager for Ontario Wholesale at Arterra Wines Canada since December 2016. Patricia's career spans various roles, including Shopper Experience Manager and Territory Manager, where expertise in activating retail events and enhancing consumer brand experiences is evident. Prior to Arterra, Patricia held positions at Constellation Brands Canada as a Trade Marketing Coordinator and at The KMAC GROUP as a Project Coordinator, developing marketing communications skills while collaborating with Fortune 500 clients. Patricia started in the industry as an Administrative Assistant at Agellan Capital Partners Inc., quickly advancing due to exceptional performance. Educationally, Patricia holds a Bachelor of Commerce degree in Marketing Management from the University of Guelph, a Level 2 certification from the Wine & Spirit Education Trust, and completed further studies at BrainStation.