Marketing and Sales

The Marketing and Sales team at Arterra Wines Canada is responsible for driving brand growth and revenue through strategic marketing initiatives and sales strategies. This team leverages analytics and shopper insights to optimize product placement, enhance shopper experience, and execute promotional events. They oversee digital acquisition, manage communications, and align sales activities across various territories, ensuring that Arterra's extensive portfolio of wine brands continues to flourish in national and international markets. Additionally, they work closely with the finance and operations teams to support revenue management and financial performance.