Caitlin Vieth

Caitlin Vieth is an accomplished marketing professional with extensive experience in driving strategic marketing initiatives across various industries. Currently serving as Vice President of Marketing at Artica since April 2023, Caitlin has previously held significant roles including Marketing Director at Structured and Head of Performance Marketing at Molekule, where a B2B marketing program was launched that diversified channel mix and accelerated sales. Other notable positions include Director of Paid Media at Coyle Enterprises, Senior Marketing Manager at 2U, Associate Director of Marketing at Swanky Smiles, and Director of Marketing at DG Digital, where Caitlin notably increased ROI through innovative multi-channel marketing strategies. Caitlin's early career included roles at Zeta Global and internships at Michael Kelly Associates and Scoop NYC. Educated at the University of Pennsylvania with a BS in History of Art, Caitlin also graduated from The Bryn Mawr School.