Mike van Wieren

Mike Van Wieren has extensive experience in various marketing and trade roles. Mike started their career at RB, where they worked as an Associate Trade Marketing Manager, responsible for analyzing promotion performance and conducting trade marketing reviews. Mike then joined Novartis as an Associate Brand Manager, managing brands such as Triaminic and Habitrol. At Bayer, they held multiple positions, including Customer and Shopper Activation Manager at Walgreens and Manager of Category and Shopper Solutions for Analgesics. Mike also worked at BD as a Trade Marketing Leader, establishing the retail marketing function and leading the strategic development of national retailer programs. Most recently, they worked at Ascensia Diabetes Care as the Head of Consumer, Shopper, and Trade Marketing for the U.S., and as the Head of eCommerce and Shopper/Trade Marketing, where they directed the strategic development and implementation of commercial marketing activities across distribution channels. Mike Van Wieren has a track record of delivering financial commitments and driving brand growth.

Mike Van Wieren holds a Bachelor of Science degree in Marketing & Management from Siena College. Mike also possesses a Master of Business Administration (MBA) with a specialization in Marketing from Seton Hall University. Additionally, Mike holds a certification in JDA Space Planning Level 1, although specific information regarding when and where they obtained this certification is not provided.