Michelle Howchin

E-commerce Delivery Director at ASDA

Michelle Howchin is an accomplished professional with extensive experience in technology and business transformation across various sectors. Currently serving as the E-commerce Delivery Director at Asda since July 2020, Michelle is spearheading a digital transformation initiative, developing a new e-commerce platform and integrating it within Asda's technology landscape. Prior roles include Senior Director positions at George at Asda, where Michelle led significant transformation programs, and at Penguin Random House, where efforts focused on consolidation following a major merger. Throughout a diverse career, highlighted by roles at Pearson plc, Deloitte, and Marks and Spencer, Michelle has consistently driven innovation and operational improvements, backed by strong educational credentials in project management and supply chain management.

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