Ali Panjwani

Ali Panjwani is a Performance Director at Assembly Global, leading a team to drive business growth for clients in luxury fashion, home, telecom, and tech sectors within the Gulf and MEA region. With a progressive career at Assembly, Ali has held positions from Performance Manager to Senior Performance Manager, focusing on eCommerce strategies and client relationships. Prior experience at GroupM includes roles as Senior Digital Specialist and Digital Lead, managing digital strategies for various brands across diverse sectors. Ali began a professional journey with a solid educational foundation in Computer Science from Lahore University of Management Sciences, complemented by earlier roles in project management, marketing, and media direction.