Lars Errebo

Lars Errebo is the Sales Director for Nordic Countries at ASSOS of Switzerland, overseeing sales and marketing in Denmark, Sweden, Norway, and Finland. He previously served as CEO and partner at JT Import Aps, handling administration, sales, and logistics for high-end bicycles and parts distribution. Lars also worked as the Marketing Manager at Energysport A/S, managing marketing plans, budgets, events, sponsor contracts, and B2B homepage development. Additionally, he founded and managed the largest high-end bikeshop chain in Denmark, Road Bike Shop/Webike, and has experience as a Sales and Service Manager at Zitech Computer. Lars holds a Board Certificate, a Mini MBA in Business Administration, and has completed various other courses in employee branding, HR administration, and services.