ASSOS of Switzerland’s mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design.

Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS of Switzerland Gmbh was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008),  S7_S7 is a game changer (2014)  are only a few examples.

Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world.

Like with cycling, Assos works as a team that stands for a meritocratic, innovative, respectful, dynamic and fun workplace.

Apparel & Fashion

ASSOS of Switzerland GmbH

Andrea dal Bosco

Claire Deschamps

Berta Maso

Philip Smith

Hervé Domenighini

The Sales Team at ASSOS of Switzerland GmbH is responsible for driving the growth and distribution of ASSOS’s innovative cycling apparel across global markets. This team leverages market insights to cultivate relationships with dealers, retailers, and cycling enthusiasts, ensuring that ASSOS products are available and represented in over 30 countries. They manage strategic sales initiatives, coordinate with local market dynamics, and deliver exceptional customer service to uphold ASSOS’s reputation for excellence in the cycling industry.

Sales Team

Marketing and E-commerce Team

Finance Team

Sales Team

About

Team members

Other teams at ASSOS of Switzerland GmbH

Marketing and E-commerce Team

Finance Team