Sachin Gupta

Sachin Gupta is an experienced marketing professional with a proven track record of success. Sachin began their career in 2012 as Assistant Manager Digital Marketing at YepMe.com, where they were responsible for increasing the company's topline and ROI by 10X and 3X, respectively, using Google and Facebook advertising. In 2013, Sachin founded www.AtFactoryPrice.com and the brand "De Octa", a D2C brand for wrist watches, sunglasses, wallets, and shoes. Sachin achieved acquisition costs as low as Rs 20 with 200 orders a day, but the venture failed due to not being able to service orders completely. In 2014, Sachin took on the role of Head of Mobile App User Acquisition at MobiKwik, where they were responsible for everything related to mobile apps, FB advertising, Google adwords, affiliate marketing, media buys, and native advertising. At the peak, the company was adding 100k users a day taking Paytm as a direct competitor. In 2015, Sachin became Chief Marketing Officer at JungleWorks. In 2017, they founded The Himalayan ROI, a performance marketing agency, and raised funds from a previous employer. This agency provides a complete suite of performance marketing services for organisations of all sizes. In 2021, Sachin took on two roles, Senior VP Marketing and VP Performance Marketing at Astrotalk and Growth and Retention at OZiva, where they handled a budget of $1.5m per month for performance marketing.

Sachin Gupta attended Indian Institute of Technology, Roorkee from 2008 to 2012, where they earned a Bachelor of Technology (B.Tech.) in Mechanical and Industrial Engg. Prior to that, they attended GMSSS-19, Chandigarh.