Phuong Petersen

Phuong Petersen is a seasoned marketing executive with extensive experience in performance marketing and brand strategy. Currently serving as the VP of Performance Marketing at Asurion since 2024, Phuong previously held prominent roles including Chief Marketing Officer at Outer (2023-2024) and SimpleTire (2020-2022), where leadership in full-funnel marketing strategies drove significant revenue growth. Phuong's career also includes leadership positions at Wayfair, Liberty Mutual Insurance, Procter & Gamble, The Coca-Cola Company, GE Commercial Finance, and GE Corporate Audit Staff, showcasing expertise in brand management, product innovation, and marketing communications across diverse industries. Recognized as a 2021 Women to Watch by Brand Innovators, Phuong holds an MBA in Marketing and Management from The Wharton School and a BA in Economics and Government from Hamilton College.